THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment
What Coaches Really Order — And Why It Works All Season Long
Learn how experienced track and cross country coaches build a cohesive, durable apparel system that works from early practices through late-season cold snaps.
Why Coaches Are Switching From Dealers to Direct
Discover why track and cross country coaches are ditching middleman dealers for direct-to-team uniform ordering to save time, money, and stress.
FUN-draising: Best Practices for Team Success
Discover creative fundraising ideas for your track and cross country teams. Learn how to maximize your budget to afford custom uniforms and team warm-ups.
The Coach’s Secret Weapon: Compression Gear That Performs
Upgrade your team kit with premium track and field compression gear. Discover how custom compression tops and shorts improve athlete performance.
What You Told Us: Key Takeaways From Our Coaches Survey
See the results of our recent track and cross country coach survey. Discover what matters most to coaches: cost, uniform quality, and easy customization.
A Primer on Shorts: Choosing the Right Fit for Your Team
Custom sublimated vs. stock shorts? Explore the pros, cons, fabric choices, and inseams to find the perfect fit for your track and field team.