THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment
FUN-draising: Best Practices for Team Success
January 15, 2026
Define Your “Why” The most successful fundraisers are built around a story. Parents, local businesses, and community members want to
What You Told Us: Key Takeaways From Our Coaches Survey
January 15, 2026
???? You Find Us Face-to-Face (60%) Turns out, most of you connect with us in person or through direct ads.
A Primer on Shorts: Choosing the Right Fit for Your Team
November 25, 2025
Custom vs. Stock Shorts: The Tradeoffs Custom Sublimated ShortsThe biggest benefit of going custom is consistency. Custom shorts always dye-match
Track & Cross Country Kit Guide: How to Outfit Your Team Without Breaking the Budget
November 5, 2025
Step 3: Add Warm-Ups (Optional) Warm-ups extend the life of your uniforms and give your team a unified look during travel
From Design to Delivery in 4 Weeks: How Direct-to-Team Uniform Ordering Saves Coaches Time
October 21, 2025
Every coach knows the feeling: uniforms arrive late, the design isn’t quite right, or you had to place an order
The Hidden Costs of Big-Brand Uniforms: Why Mid-Market Delivers More Value
October 9, 2025
When it comes to outfitting your track or cross country team, many coaches default to the big names — Nike,