THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment

From Being Coached to Becoming One: What Running, Legacy, and Love Are Teaching Me Now
March 19, 2026
Like my dad, I was a runner. For four years, I ran all three seasons—cross country in the fall, indoor

Another Weekend, Another Clinic: Why Showing Up Still Matters
March 17, 2026
Another weekend. Another clinic. This time, in my home state of Michigan. There’s something different about coming home. The roads

Tales from the Road: What the Miles Are Teaching Me This Season
March 16, 2026
Between mid-November and mid-March, I’ll be on the road for Blue Star nine weekends out of eighteen. That’s not a typo.

What Coaches Really Order — And Why It Works All Season Long
February 13, 2026
When coaches think about uniforms, the first thing that usually comes to mind is race day. Singlets. Shorts. School colors

Why Coaches Are Switching From Dealers to Direct
January 21, 2026
For decades, high school track & field and cross-country programs had one default option for uniforms and warm-ups: local sporting

FUN-draising: Best Practices for Team Success
January 15, 2026
Every coach knows that running a successful track or cross country program takes more than whistles, stopwatches, and clipboards. It