THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment

What I Saw in Iowa: Coaches, Purpose, and the Courage to Become
July 16, 2026
In early December, I found myself back in Iowa for the 57th annual Iowa Track & Field / Cross Country

The Value of Attending Clinics
July 16, 2026
Every successful coach knows that progress isn’t just for athletes. Coaches, too, need to grow, refine their skills, and expand

All-School Deals, Real Talk: What Coaches Should Know (and What You’re Allowed to Ask For)
March 24, 2026
If you’ve coached for more than a few seasons, chances are you’ve heard some version of this sentence: “We’re locked

From Being Coached to Becoming One: What Running, Legacy, and Love Are Teaching Me Now
March 19, 2026
Like my dad, I was a runner. For four years, I ran all three seasons—cross country in the fall, indoor

Another Weekend, Another Clinic: Why Showing Up Still Matters
March 17, 2026
Another weekend. Another clinic. This time, in my home state of Michigan. There’s something different about coming home. The roads

Tales from the Road: What the Miles Are Teaching Me This Season
March 16, 2026
Between mid-November and mid-March, I’ll be on the road for Blue Star nine weekends out of eighteen. That’s not a typo.