THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment
Where Do Athletic Directors Get Team Apparel?
August 25, 2026
Athletic directors sit at the center of every apparel decision in a school. Coaches want gear for their programs, budgets
When to Start Your Uniform Order (So You’re Not Scrambling in August)
August 25, 2026
If you’re reading this in August with a first meet on the calendar and no uniforms confirmed, you already know
What I Saw in Iowa: Coaches, Purpose, and the Courage to Become
July 16, 2026
In early December, I found myself back in Iowa for the 57th annual Iowa Track & Field / Cross Country
The Value of Attending Clinics
July 16, 2026
Every successful coach knows that progress isn’t just for athletes. Coaches, too, need to grow, refine their skills, and expand
All-School Deals, Real Talk: What Coaches Should Know (and What You’re Allowed to Ask For)
March 24, 2026
If you’ve coached for more than a few seasons, chances are you’ve heard some version of this sentence: “We’re locked
From Being Coached to Becoming One: What Running, Legacy, and Love Are Teaching Me Now
March 19, 2026
Like my dad, I was a runner. For four years, I ran all three seasons—cross country in the fall, indoor