THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment
All-School Deals, Real Talk: What Coaches Should Know (and What You’re Allowed to Ask For)
March 24, 2026
If you’ve coached for more than a few seasons, chances are you’ve heard some version of this sentence: “We’re locked
From Being Coached to Becoming One: What Running, Legacy, and Love Are Teaching Me Now
March 19, 2026
For four years, I ran all three seasons—cross country in the fall, indoor track in the winter, outdoor track in
Another Weekend, Another Clinic: Why Showing Up Still Matters
March 17, 2026
My parents may have been “providers” in school supply management software—but that’s never how coaches and athletic directors saw them.
Tales from the Road: What the Miles Are Teaching Me This Season
March 16, 2026
Add to that three additional conferences I can’t physically attend—because there is, in fact, only one of me—and suddenly my
Why Coaches Are Switching From Dealers to Direct
January 21, 2026
A Coach’s Perspective “Blue Star Apparel did a fantastic job creating & designing our Summerfield Cross Country singlets. Justine and