What You Told Us: Key Takeaways From Our Coaches Survey

First things first: thank you to every coach, athletic director, and team leader who took the time to complete our recent customer survey. We know your days are packed—from teaching to practice, to track meets, and everything in between—so we genuinely appreciate you giving us a few minutes of your time.

Your feedback gave us valuable insight into what matters most to you, and more importantly, how Blue Star Sports Apparel can continue showing up as your trusted, reliable partner for custom team gear.

Coaches Survey infographic

Here are the biggest takeaways from what you shared:

You Find Us Face-to-Face (60%)

This was great to see! A full 60% of you said you found us at an in-person event or through our direct advertising. We love shaking hands, talking shop, and seeing your athletes in action—so we’ll absolutely continue to show up at coaches clinics, conference events, and meets throughout the Midwest.

If you spot our booth this season, come say hi!

Cost, Quality & Customization Lead the Way (90%)

No surprise here: 90% of you said cost is the #1 deciding factor when ordering custom uniforms. Not far behind were fabric/material quality, followed closely by design customization options.

Blue Star remains fully committed to being a highly cost-effective, premium-quality option for custom track and cross country uniforms. Because you asked for transparent information up front, we have quick access to pricing and options for our core gear:

And remember: free samples are always available, and if something isn’t perfect, we fix it fast.

Warm-Ups Still Matter (60%)

A strong majority—60%—told us your teams still wear traditional warm-ups, whether that’s jackets, pants, sweats, or all of the above.

Great news: we’ve got you covered for early-morning invitationals and chilly late-season meets. Check out our full custom team warm-ups collection here to find a matching set that fits your budget.

Team Stores Spark Interest (70%)

A full 70% of you said you’d offer a dedicated online fan store if Blue Star provided one for parent apparel and spirit wear.

We hear you—and let’s just say, something exciting is on the horizon. Stay tuned.

Email Wins (90%)

Finally, 90% of you said email is your absolute preferred way to communicate.

We’ll keep sending updates, reminders, and product announcements straight to your inbox—so you can check them between drills, practices, and meets.

Ready to Gear Up?

Whether you’re starting a new order or just exploring options, we’d love to work with you.

Fill out our Quote Form
Or email us directly: [email protected]

We’re Proud to Be On Your Team

Your feedback helps us grow, improve, and serve you better. Thanks again for your time, your insight, and everything you do for your athletes.

Blue Star Sports Apparel

Blue Star Sports Apparel

Justine Burdette is a strategic communications leader and the second-generation owner of Blue Star Sports Apparel. With a background in economic development and media—including leadership roles at The Right Place, Inc. and MiBiz—she specializes in building data-informed strategies that drive growth and visibility. Today, Justine combines her business acumen with her history as a competitive athlete to provide streamlined, athlete-focused apparel solutions for track and cross country programs.

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