When it comes to outfitting your track or cross country team, many coaches default to the big names — Nike, Adidas, or Under Armour — usually through a distributor. On the surface, it feels safe: recognizable logos, big catalogs, and brand reputation. But here’s the catch: brand recognition doesn’t always equal the best value for your athletes or your program.
The Brand Tax You Don’t See
Big-brand uniforms carry what we call the “brand tax.” You’re paying for the logo, not necessarily for better performance or more durability. That extra $10–$20 per piece adds up fast, especially for larger teams. And when you look closely at the fabric specs, you’ll find that mid-market suppliers (like Blue Star) offer the same moisture-wicking, UV protection, and compression options — without the inflated price tag.
The Turnaround Time Factor
Big distributors often quote 6–8 weeks for delivery. If a season creeps up or you have new athletes join late, that’s a stressful timeline to manage. Mid-market providers typically turn around uniforms in 2–4 weeks, meaning less scrambling and fewer compromises. Click here to request a quote.
Customization Without Limits
Catalog-driven brands restrict your choices. You get templates, not true design freedom. Mid-market sublimation gives you the chance to fully customize — from colors to gradients to mascots — so your team looks unique, not like every other school down the road.
The Real ROI for Coaches
When you add it all up, mid-market uniforms deliver the same performance, better customization, and faster turnaround, all while saving your program hundreds (sometimes thousands) of dollars. That’s money you can redirect into travel budgets, meet fees, or even extra warm-ups for athletes.
👉 Bottom Line: Big brands sell recognition. Mid-market delivers value. For most teams, that’s the smarter play.