THE BLUE STAR PLAYBOOK
Insights and inspiration on all things Premium Sports Apparel and Equipment
From Being Coached to Becoming One: What Running, Legacy, and Love Are Teaching Me Now
For four years, I ran all three seasons—cross country in the fall, indoor track in the winter, outdoor track in the spring. Running was simply
Another Weekend, Another Clinic: Why Showing Up Still Matters
My parents may have been “providers” in school supply management software—but that’s never how coaches and athletic directors saw them. What I watched unfold this
Tales from the Road: What the Miles Are Teaching Me This Season
Add to that three additional conferences I can’t physically attend—because there is, in fact, only one of me—and suddenly my calendar looks less like a
Why Coaches Are Switching From Dealers to Direct
A Coach’s Perspective “Blue Star Apparel did a fantastic job creating & designing our Summerfield Cross Country singlets. Justine and her team were great to
FUN-draising: Best Practices for Team Success
Define Your “Why” The most successful fundraisers are built around a story. Parents, local businesses, and community members want to know exactly what they’re supporting.
What You Told Us: Key Takeaways From Our Coaches Survey
???? You Find Us Face-to-Face (60%) Turns out, most of you connect with us in person or through direct ads. That’s music to our ears.
A Primer on Shorts: Choosing the Right Fit for Your Team
Custom vs. Stock Shorts: The Tradeoffs Custom Sublimated ShortsThe biggest benefit of going custom is consistency. Custom shorts always dye-match your sublimated tops so the
Track & Cross Country Kit Guide: How to Outfit Your Team Without Breaking the Budget
Step 3: Add Warm-Ups (Optional) Warm-ups extend the life of your uniforms and give your team a unified look during travel and downtime. Coaches love them
From Design to Delivery in 4 Weeks: How Direct-to-Team Uniform Ordering Saves Coaches Time
Every coach knows the feeling: uniforms arrive late, the design isn’t quite right, or you had to place an order months before you even knew
The Hidden Costs of Big-Brand Uniforms: Why Mid-Market Delivers More Value
When it comes to outfitting your track or cross country team, many coaches default to the big names — Nike, Adidas, or Under Armour —